Early 2005 election campaign
Given the Tories' failure to select a figurehead who actually comes across OK on TV, their election campaign has been as brilliant as Labour's has been a disaster.
The Tories have been highlighting very emotive issues to grab headlines and take the initiative from Labour. Although cases like Margaret Dixon could have happened under any government, it promoted a public debate on a major failing of this government: despite the billions pumped into the NHS, it is just as bad as it was under the Tories.
Labour today announced that the Tories' long-time spending plans do not match theirs, trying to spin this into '£35 billion worth of cuts to health & education'.
This shows exactly how stupid Blair thinks the public are.
Furthermore, the Tories merely have to reframe it as '£35 billion savings on public sector waste' and the media debate will back up their claim.